From humble beginnings
Our network was established in October 2018 by the Frankston Mornington Peninsula Primary Care Partnership. We have since established this website as Frankston and Mornington Peninsula’s dedicated elder abuse prevention information portal, including a directory of local elder abuse response services.
We have also developed and implemented the Respect Is… postcard project which provided an opportunity for community members participating in elder abuse awareness raising events held in June 2019 to reflect upon respect. The information gathered has helped to build an evidence base for local community perceptions of respect for seniors.
During 2020, we reframed our activities to respond to the COVID-19 pandemic and took this as an opportunity to try new ways of engaging with our community. Consequently we established social media communications platforms and implemented two large scale communications campaigns:
- Reflect Connect Support #Respect Seniors
This campaign sought to challenge ageism and build awareness of elder abuse on World Elder Abuse Awareness Day through engaging individuals in our community to reflect upon their perceptions of ageing and older people. The campaign also called the community to action by encouraging everyone to connect with seniors to support their needs and rights to be safe and respected.
- Respect Older Women – Our Response Starts Now
This campaign was run as part of the broader global 16 Days of Activism against Gender-Based Violence; raising awareness of intimate partner violence perpetrated against older women.
You can find out more about these campaigns by checking us out on facebook.
…to a growing movement creating positive change in our community
Online engagement in our Reflect Connect Support #RespectSeniors campaign suggested that the issue of inheritance impatience and entitlement was a contributing factor to elder abuse in our community. We couldn’t ignore this and have since developed our latest campaign Inheritance – not an entitlement.
Reflecting upon our community engagement to date, we wish to increase our engagement with younger people and promote respectful, intergenerational relationships. That’s why we are planning a local youth photography competition and prize.
Our network is also active in marking World Elder Abuse Awareness Day, the International Day of Older Persons and the 16 Days of Activism, through engaging with local organisations and facilitating a coordinated approach to local level action.
Work is also progressing to build our network and extend our reach by engaging a broader group of organisations and individuals as elder abuse prevention champions and improving our coordination of elder abuse prevention and response in our community. We welcome requests for us to come out to you and talk about our network and how you, or your organisation or group can get involved – please refer to our contact details at the bottom of our homepage.